Najeeriii launches upcoming SISU project with “#LifeLiva” music video

Jamaican dancehall artist Najeeriii has officially kicked off the rollout for his upcoming project SISU with the release of the official music video for its opening track, ”#LifeLiva.”

Produced by Mahxri and DanSky Records, the track showcases Najeeriii’s signature high-energy delivery over a hard-hitting trap-dancehall riddim. The visual, directed by Shane Creative and 444 Atelier, features gritty, cinematic scenes that complement the song’s fast-paced energy while setting the tone for the project.

The release marks Najeeriii’s first major step toward SISU, following his 2025 debut album Book of Bob and the Heatwavs EP released earlier this year. While those projects highlighted his youthful, viral sound, “#LifeLiva” presents a more focused and polished approach as he continues to evolve as one of dancehall’s leading young stars.

Najeeriii first rose to prominence with breakout hits including “Paddle Boat” and “Panton”, before expanding his reach through collaborations with Skillibeng, Popcaan, and Rvssian. With “#LifeLiva,” he officially begins the next chapter of his career while building anticipation for the full SISU project.

The official music video is now available on YouTube.