Ballandor

Jamaica’s Streaming Era Over the past decade, Jamaica’s music scene has changed through the growth of digital streaming. YouTube has become one of the country’s biggest platforms for discovering and supporting music. Since YouTube began tracking regional streaming statistics in September 2014, the platform has shown which songs have connected most with Jamaican listeners. Dancehall remains Jamaica’s dominant sound. However, the streaming era has created a new way to measure success. Songs can now build…